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Our Logo Evolution

Be sure to view Q & A's

Florida Credit Union Shared Services, Inc. set out in 1995 to be the Florida network for the national Credit Union Service Corporation (CUSC).  As with other regional shared branching networks, in the interest of the national brand identity, we developed branding using the CUSC ‘swirl’ doing business as name of, Credit Union Service Centers of Florida.


In 2013, CO-OP Financial Services, majority owner of CUSC, announced their intention to change the national ‘swirl’ to the CO-OP brand.  This change was to take affect December 31, 2014 requiring all credit unions to update their window and branch signage, marketing collateral, transaction receipts, etc.  Need any assistance?  Feel free to Contact Us.


Florida Credit Union Shared Services, Inc. realized it was time to create our own brand.  We are your Florida shared branching network providing gateway access to the national network.  We ask you to welcome our new brand, Shared Services for Credit Unions.


Beginning 2015 you will see Florida Credit Union Shared Services, Inc. doing business as:


Pleased to meet you! Our mission is to provide you with vital, state of the art products and services.  Shared branching will remain at the helm of our business, but we believe our new brand gives us an opportunity to expand our toolbox to better meet the needs of credit unions.  We are committed to providing products and services that give you more time to focus on what’s most important to you and the industry, your members. 

Helpful Q & A’s

Q:  Does this mean your credit union has to make another shared branching logo change?
A:  No.  The CO-OP national shared branching logo will continue to be the tool credit union members use to identify shared branches nationwide. 

Q:  Will your credit union have to make any changes?
A:  Beginning 2015:

  • We hope that you enjoy our new website at
  • Our Email addresses will change.  Instead of ‘ the suffix will now be ‘  The prefix does not change.  See Contact Us on the website for up to date contact information.

Q:  Where will you see our branding?
A:  Aside from our website, you can expect to see our branding on our stationery, business cards, invoices, emails, and presentations.  As premier partners of CO-OP, Shared Services for Credit Unions will always clearly display the national shared branching logo on any physical collateral, electronic banners, buttons, mobile tools and videos we provide to you for marketing shared branching to your members.  Such as:

Provided by icon

Q:  When will we use our incorporated name?
A:  Florida Credit Union Shared Services, Inc. is not changing, and will continue to be used for tax, stockholder and other legal purposes.